Web Design

Effective web design planning begins by carefully considering branding, marketing goals, audience, usability, accessibility, search engine optimization, functionality, and content management platforms.

Website Planning

Brand Goals

The first steps in planning a website design include defining the brand, targeting an audience, and setting goals. Every site's layout, styles, and imagery must focus on branding.

User Experience

A site with superior usability means visitors can easily find answers to their questions. Also, every page contains navigational cues to help users move forward in the "buyer's journey."

Content Creation

A fundamental approach to writing content is to create buyer personas specific to a business. Personas are proven to help identify a target audience and build relevant, helpful content.

Functionality

For efficiency, consider limiting custom effects and features. This will ensure the site loads quickly on every device. If a site takes more than a few seconds to load, users will likely leave.

website design

Accessibility

The websites of institutions such as schools, colleges, universities, and government agencies are required to meet certain levels of accessibility; however, because 20% of our population lives with a disability, accessible content benefits every business owner, stakeholder, and user.

Web accessibility means making content available to people with disabilities, so everyone has equal access to content. Screen readers, switch controls, and speech recognition technologies interpret site menus, images, and videos. By adhering to web accessibility guidelines, an organization's products and services will be available to the widest possible audience.

CMS Integration