Search Engine Optimization (SEO)

A website that is properly optimized for search engines is like having a salesperson who works 24 hours every day.

On-Page SEO

  • keyword phrase research (discovering which terms and phrases people use to search for a particular industry and region) helps administrators plan long-term marketing strategies
  • properly written "meta data" is coded information that tells a search engine what an individual web page is about and aids in ranking that page on a search engine results page (SERP)
  • low page-load speed remains crucial for a positive user experience
  • carefully optimized photos and graphics describe images both to search engines and to visually-impaired users
  • revisions of existing text can help improve page rank on a SERP
  • new "evergreen" content, such as blog articles and content offers that help solve a problem or answer a question, is essential to the success of organic search engine ranking
"My fishing charter business on the Outer Banks gets 80% of its bookings through organic searches leading to my website, Soundside Adventures. Laira keeps my calendar full all summer."
– Captain Lenny

SEO Training

I train other content creators and administrators how to publish new web content, focusing on optimizing web pages, articles, videos, and offers for search engines and on publishing material that demonstrates thought leadership.

Content Management Websites

  • how to research keyword phrases
  • how to use long-tailed keyword phrases in web pages, articles, and content offers
  • how to write effective web page titles
  • how to revise existing web page and blog article text to improve your search engine ranking
  • how to resize and name raw image files
  • how to write meta data for new pages and how to improve existing meta data
  • how to use Google Anyalytics® and Search Console®
  • how to use Bing Webmaster®, which displays website activity from both Bing and Yahoo®

Web Content Writing