Internet Marketing

Inbound is a customer-centric methodology where internet marketers:

• develop buyer personas
• attract qualified website visitors with quality content
• convert visitors into leads with content offers
• nurture leads to become customers with drip campaigns
• turn customers into promoters by writing helpful articles and providing outstanding customer service

The conversion from visitor to customer is accomplished through the delivery of user-optimized content and promoted by the most effective channels such as web pages, blog articles, content offer landing pages, emails, and social media posts.

Buyer personas are the basis for marketing plans. I can help your clients:

• plan internet marketing campaigns
• research long-tail keywords for content topics
• write effective blog and whitepaper titles
• optimize pages and posts for search engines, including keyword placement in URLs, metadata, titles, headings, text, and image "alt" attributes
• build landing pages to promote content offers
• use content offers to capture user information
• lay out page content to improve the user experience
• place call-to-action buttons
• develop effective email drip campaigns

Inbound Marketer: 2013 to 2021

Inbound Certification includes 12 classes that teach the core elements of the inbound methodology, including website optimization, landing page construction, content creation, lead generation, email marketing, social media, and inbound sales.

Designer: 2013 to 2019

The HubSpot Content Optimization System blends content and context to create a streamlined user experience for websites, landing pages, and email campaigns. This certification covers responsive design, usability, optimization, and customization.

Email Marketing: 2022