Web Developer
I am a web developer and designer who specializes in custom content management websites, search engine optimization, web accessibility remediation, and content marketing.
Laira Leta
Education
James Madison University (JMU), 2008
- Bachelor of Arts in English, World Literature concentration, cum laude
- Minors: Technical and Scientific Communication and Studio Art
Web Development Background
Laira created her first website, Soundside Adventures, in 2007 during her Technical and Scientific Communication classes at JMU. From 2010 to 2015, she gained invaluable experience working with the team of a web and graphic design company, and then a web development/internet marketing agency.
In October 2015, she became the web developer and webmaster of a four-campus college where she worked for almost seven years.
Since August 2022, Laira has proudly served as the web designer and webmaster of a New England community college.
Technical Skills
I wrote my first lines of code in college and then expanded my knowledge of programming, database management, graphic design, content management platforms, usability, accessibility, and internet marketing.
- HTML5
- CSS3/preprocessors
- XML
- JavaScript
- PHP
- Bootstrap
Accessibility
- WCAG 2.1 and Section 508
- WAI-ARIA
- code remediation
- PDF files, social media posts, and email content
Integration
- WooCommerce
- BigCommerce
- X-Cart
- Shift4
- HubSpot
- Datatables
Project Management
- Asana
- Basecamp
- Solar Winds
File Management
- Git
- cPanel
- File Transfer Protocol (FTP)
- HubSpot
- MailChimp
- Constant Contact
- Campaign Monitor
- Raiser's Edge
- Formstack
Google
- Display and Search Ads
- Tag Manager
- Analytics 4
- Search Console
Adobe
- Photoshop
- InDesign
- Illustrator
- Dreamweaver
- Premiere Pro
- Acrobat Pro
Graphic Design
Microsoft
- Omni (Modern Campus)
- HubSpot
- Squarespace
Industry Certifications
I am certified through Siteimprove, W3Schools, Semrush, and HubSpot.
Siteimprove Accessibility for Developers: 2020 and 2021
Siteimprove's course explores the difference between full- and semi-automated checks, automatic tests with manual review of items needing "human interpretation," and usability testing.
W3Schools Accessibility Fundamentals: 2022
This course covers user diversity, semantic elements, landmarks, buttons and links, color contrast, images, descriptive image text, headings, assistive technology, visual focus, skip links, screen readers, forms and labels, text size, page zoom, and more.
Semrush Technical SEO: 2022
Semrush's Technical SEO certification addresses internal linking, backlinks, XML sitemaps, crawling and indexation, HTTP response codes, log files, international SEO, JavaScript SEO, structured data, accelerated mobile pages, and web performance.
HubSpot Inbound Marketer: 2013 to 2021
This certification teaches the inbound methodology, including optimization, landing page design, content creation, lead generation, lead nurturing, social media best practices, and sales.
HubSpot CMS for Developers: 2013 to 2019
The CMS for Developers track contains lessons about building and managing websites on the HubSpot CMS, including template, module, and theme creation, optimization, and using HubDB and custom objects in the CMS Hub.
HubSpot Email Marketing: 2022
This course explains how to create a contact management and segmentation strategy; build high-performing emails; send the right email at the right time; test emails; analyze deliverability; and develop customer relationships with lead nurturing.
Interests
When I am not coding, I enjoy kayaking, painting on large canvases, and working with young sporthorses.
- France
- Switzerland
- Germany
- Italy
- Slovenia
- Burkina Faso
- Ghana
- China
- Cambodia
Web Design Fundamentals
