Web Design, Maintenance, and Consulting
Whether your client needs to launch a new website, fix the display or functionality of an existing one, update content, or improve ranking in organic search results, I can help business owners reach their internet marketing goals.
Development and Marketing
Design
The first steps in planning a website include defining the brand, setting goals, and choosing a platform. If your client wants to sell a product or promote a service, they will need help choosing the appropriate content management website to showcase their expertise, collect contact information, and nurture leads.
Updates
To be competitive, a website must load quickly and display properly on the screen of every device and desktop. Up-to-date content is also critical for the success of every website. Make a positive, lasting impression on savvy online shoppers with concise text, easy-to-use navigation, and sharp images.
Inbound
Inbound marketing works, and one of the most important steps is the development of specific buyer personas. Personas are proven to help identify the ideal customers so business owners can build relevant, helpful content. Learn how to use a site to move a visitor forward on the "buyer's journey."
Search
Search engine optimization and marketing can help increase ranking in page results. A website that is properly optimized for search engines is like having a salesperson who promotes a business 24 hours every day. Components include keyphrase research, keyword concentration, metadata, and internal linking.
Web Content Accessibility Guidelines (WCAG)
The websites of institutions such as schools, colleges, universities, and government agencies are required to meet certain Americans with Disabilities Act (ADA) web accessibility standards so people with disabilities can "participate equally on the web." However, accessible content benefits every user.
Accessibility Features
Accessible features include
- unique page titles;
- labeled forms;
- descriptive link text;
- images with "alt" attributes;
- closed captioned videos with audio descriptions;
- and high background-to-text contrast.
With properly coded sites, screen readers and other assistive technologies to clearly interpret navigation, images, and videos. By adhering to the ADA guidelines, your clients can market to the widest possible audience.
Web Accessibility Remediation