Email Marketing

• approximately 95% of online consumers use email
• email have a longer lifespan than social media posts
• emails help determine who your audience is
• emails generate new leads; collect audience feedback; and nurture leads further down the "buyer's journey" with calls to action
• emails can be highly personalized
• emails can be optimized for mobile
• email can analyze user behavior
• emails can easily be A/B tested
• email contact lists can be segmented so your clients are sending the right message at the right time

Every business and organization should be growing an email contact list and segmenting the names into different buyer stages: leads, customers, and promoters.

With contact list segmenting, your clients can launch drip campaigns and present offers to the right audience. Segmentation will help your clients build powerful, relevent messages and get the best possible ROI.

• install an additional opt-in feature such as a subscription confirmation link, which will improve the quality of a contact list
• craft a catchy, action-oriented subject line that is under 50 characters (avoid spammy words such as "free")
• insert personalization tokens such as first names
• keep the message as short as possible
• format content with bulleted or numbered lists for reading ease and visual variation
• add a prominent call-to-action button
• use an eye-catching photo with a descriptive "alt" attribute (most email clients hide images by default)
• always end an email with a signature of a real employee
• offer a browser version of your email
• test delivery and display in various email clients