Search Engine Optimization (SEO)
Search Engine Marketing (SEM)

• keyword phrase research (discovering which terms and phrases people use to search for a particular industry and region) helps administrators plan long-term marketing strategies
• properly written metadata is coded information that tells a search engine what an individual web page is about and aids in ranking that page on a search engine results page (SERP)
• low page-load speed remains crucial for a positive user experience
• carefully optimized photos and graphics describe images both to search engines and to visually-impaired users
• revisions of existing text can help improve page rank on a SERP
• fresh, relevant content, such as articles and content offers that help answer a question, is essential to the success of organic search engine ranking

• researching keyword phrases
• choosing where and how often to use keyword phrases in web pages, articles, and downloadable content offers
• writing effective web page titles
• revising existing web page and article text to improve search engine ranking
• resizing, optimizing, and naming image files
• creating effective metadata for new pages and improving existing metadata
• creating reports with Google Analytics and Search Console

The Semrush Technical SEO certification course covers internal linking, backlinks, XML sitemaps, crawling and indexation, HTTP response codes, log files, international SEO, JavaScript SEO basics, structured data, accelerated mobile pages (AMP) basics, and web performance.

My fishing charter business on North Carolina's Outer Banks books 90% of its new customers through organic searches leading to the website, Soundside Adventures. Our calendar is full every summer.